Author Archives: dhian

What Is An Online Business?

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When we mention the phrase “Online Business” – we are actually referring to the term utilized for any sort of business deal that comprises the sharing of information or data across the World Wide Web. This is also referred to as e-business.

In this current age, research has proven that more and more businesses are being introduced online on daily basis. This is because it offers loads of benefits and leverage for new businesses and existing ones.

The benefits of utilizing online marketing over that of offline (brick-and-mortar) marketing is primarily that of extensive reach, robust customer communication, target audience engagement, among others. Below are basic advantages of online business and marketing and why it is important for you to consider having your business launched on the internet.

Online Business & Marketing Offers Widespread Audience Potential

If you are just starting out a new business or have been in business for long; once you decide to expand and launch out online, you will have more opportunities to reach out to more customers. Launching your business online will offer you access to millions of prospective consumers online, locally and globally. Online marketing helps you reach these customers much easier and even at lesser fee than you would through offline business marketing. As an online marketer, you will be able to target more people by simply placing ads in diverse search engines, including those of Yahoo, Bing, Google, etc. With SEO applied, and using specific vital related business keywords, the business can gain first-page search engine ranking which is great for attracting loads of organic traffic and, as a result, more exposure to potential customers all around the world.

It Provides Available Information

With online business and marketing product details are more widely and readily available to large audience of people who might be interested in such products/services. It allows you to post service or product images, descriptions and prices on the internet via your website. Having an online business lets you reveal key advantages of your services or products over other competitors.

It Offers Better Tracking

With dedicated software – online businesses can easily and better track business activities online. With this, businesses can apportion more advertising dollars to the right search engines to produce greater volume of website traffic.

Online Business Provides Better Customer Engagement and Contact

Online business and marketing offers better customer engagement and contact. This is because the internet offers businesses the platform and capacity to deliver clear communication to their target audience and customers. With the potentials to generate email leads from website visitors, effective communication becomes easier and more direct, with much better benefit to enjoy higher returns on investment. This is also quite cheaper to attain than it is with offline business and marketing.

The $ is in the LIST! All the Web tools you need to achieve success under one roof for only $10/month! Autoresponder, Hosting, Splash/Squeeze page builder, Tracker, Rotator, Advertising and much more! Plus Unique Pay Plan, unmatched in the MLM industry – 100% commission! Discover how you can build a successful online business and start making $ NOW!

 

Why Starting an Online Business Is a Great Idea!

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There are several reasons why starting an online business is a great idea for anyone that wants to have more freedom and wealth. Here are five reasons why I encourage entrepreneurs to start and online business.

1. Not every idea we come up with is going to become a winner and make money

New businesses are started every day and only a few become successful. In the event that the business does crash and burn it is easier to bounce back without all of the financial responsibilities that you would have in a traditional business. I myself started an online business for $50 by purchasing a franchise with an already existing online business. This was great because I didn’t have to create anything and to this day is my main source of income.

2. Residual income and Advantages

The right business can be developed into a stable, residual source of income. In fact, there are plenty of ways to create online businesses that make six figures yearly. Imagine if you could spend your spare time learning how to create successful online businesses, resulting in several income-producing assets that will continue to earn money while your out playing golf or on vacation with the family.

Remember that business has changed. The way people are making money is changing. Old ways won’t open new doors. Starting an online business today will give you a running start in the new economy.

3. No disadvantages and faster personal growth

The rules of business don’t adjust based on age, a business owner in their mid 60s has the same risks and responsibilities that someone in their early 20s has.

Running a business introduces you to many life lessons, and being introduced to them at an early age will allow to develop into a more balanced person a lot sooner.

4. Ability to work from anywhere in the world

Having an online business with will allow you to work from wherever you want in the world. All you need is a laptop or smartphone with internet access. You can start your day when you feel you are ready and work as much or as little as you want.

The work won’t be any easier on a beach in Mexico than it would be in an apartment in Paris, and you will still have the same battles and challenges that every entrepreneur faces, but the option to do it from any location or while traveling is real.

5. Less risk and little financial commitment to start

Before the Internet it was very difficult for just anyone to start a profitable business. Credit cards, Bank loans, lines of credit weren’t easy to get and still aren’t for everyone.

An online business for the most part has lower overhead when compared to an offline traditional construction business, translating into less of a financial commitment. This allows anyone to be able to start a profitable online business. The only variable is your commitment to making it happen.

Were these helpful? There are others out there that could use this advice, feel free to share around and drop me a comment if you found this helpful!

 

Importance of Family Business Management

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Ready to be at the wheel?
March 10 and 11, 2018 gave aspiring and budding entrepreneurs an opportunity to connect and collaborate. As the best and brightest minds came together and brainstormed on on how to fuel their business growth. It is the most important aspect in any of the business. The conference at IIT Mumbai brought together the best breed of entrepreneurs, innovators, venture capitalists, business model creators, consultants, policy-makers, academicians, and business practitioners to present and discuss innovation and success under the aegis of entrepreneurship for Small and Medium Businesses.

Over the past decade or so, in the dilemma between joining family owned businesses and higher studies. The scales have been tipping towards entrepreneurship and joining family owned businesses.

Let us explore the genesis and the reason why:

The Genesis
Today, family-owned businesses account for two-thirds of the world’s businesses and generate most of the world’s economic output, employment and wealth. In many regions of the world, family companies dominate the economy. “Family-controlled firms now make up 19% of the companies in the Fortune Global 500,” states The Economist. In India alone, 67% businesses are family run. McKinsey forecasts, that by 2025,there will be more than 15,000 companies worldwide with at least $1 billion in annual revenues, of which 37% will be emerging-market family firms.

The need
There is a need for Family Business Management Programs whether you are in a successful family business or you are into a business facing challenges and trying to bring about a changeover.

Successful family business:

Successful family businesses are successful because families see important changes in their industry. Simply put, successful families are entrepreneurial. Also,families succeed because they invest in productive activities, emphasise growing assets, and consume relatively little of their wealth. These families maintain a culture that encourages family members to create things of lasting value. It’s not surprising that these families encourage entrepreneurs. Furthermore,successful families remain reasonably united, keeping supportive members loyal to one another and to the family’s mission. Over generations, as families become more diverse, it is likely that only a few relatives per generation will directly work in the business.

Outside-the-business members might still support family philanthropic efforts or social activities, and sometimes that level of involvement is enough to maintain family unity. But investing in family entrepreneurs can also keep talented members contributing to the broader family’s wealth and mission. Investing in family entrepreneurs has to be done objectively based on the feasibility of their business plans, and also fairly within the family. Even if some entrepreneurial projects don’t succeed, these investments will help you spot talent to keep your business growing. And you are sending an important message: this family is committed to creating value.

Family businesses – facing challenges
While family businesses on average are stronger performers than other types of enterprise, they face distinct challenges that need to be managed. This constraint often kills the family business.

This creates the need for a course of study in Family Business Management that helps students understand how to capitalize on the strengths, navigate the challenges, and guard against the weaknesses of the companies and the families that own them.

How is Family Business Management program different from an MBA in Entrepreneurship?
Both Family Business Management and an MBA in Entrepreneurship prepare you for setting up and gearing your own business. However, there is a subtle difference. Unlike MBA in Entrepreneurship which prepares students for a setting up a business, the Family Business Management programme is targeted at family business owners looking to sustain, scale and grow their businesses. The content and pedagogy includes concepts of entrepreneurship, business sustainability, market trends which thereby lead to portfolio expansion and business growth. The program would help you evaluate the state of your family businesses and gear you towards accelerating your business to the next level.

Colleges/Institutes for Entrepreneurial Management
Xavier School of Management (XLRI),Jamshedpur, offering a full-time six-month Post Graduate Programme for Certificate in Entrepreneurship Management (PGPCEM).

Entrepreneurship Development Institute of India, Gandhinagar,offering a two-year, full-time, residential Post Graduate Diploma in Management-Business Entrepreneurship (PGDM-BE).

SP Jain Institute of Management and Research – Mumbai,Start Your Business Certification Program (SYB), Grow Your Business Certification Program (GYB), The Entrepreneurial Manager (TEM).

Narsee Monjee Institute of Management Studies,Mumbai,M.B.A in Social Entrepreneurship

Xavier Institute of Management and Entrepreneurship – Bangalore, offering one year Entrepreneurial Development Programme (EDP)

Nirma Institute of Management,Ahmedabad,offering regular two-year MBA specialising in Family Business & Entrepreneurship.

Amity Business School,Noida, offering two year M.B.A in Entrepreneurship

IIM, Bangalore, specialization in Entrepreneurs & Family Businesses.

IIM Udaipur, Management Development Program for Women Entrepreneurs.

National Institute for Entrepreneurship & Small Business Development (NIESBUD), Delhi
The NIESBUD is an apex institute in the area of entrepreneurship and small business development under the Ministry of Micro, Small and Medium Enterprises, Government of India. It oversees the activities of various institutions and agencies engaged in entrepreneurship development, particularly in the area of small industry and small business. It also provides numerous training and development courses for budding entrepreneurs and small businesses.

Making the right choice:
In the world of family business, the entrepreneurs we celebrate are usually founders of companies. If you wish to be a founder of a company, start your new venture and learn how to navigate, go in for a pure MBA in Entrepreneurship. However, if you wish to join your family business and are supposed to take care of and grow the founder’s creation, you are not expected to be entrepreneurs but to understand and carry forward the vision of the founder,an MBA in Entrepreneurship would be more helpful.

Therefore, it is imperative that you make the right and informed choice…

Are these mutually exclusive?
If this makes you think that family business management programs are incompatible to entrepreneurship. The reason is because they are for students who are in family businesses that are usually tradition-bound, multi- generational. Let me tell you, we need to blur the lines here. The family businesses need to be more entrepreneurial. They need to pass on the entrepreneurial mindset and capabilities. To create new streams of wealth across many generations- not just pass the business on from one generation to the next. We need to come up with the concept of ‘family entrepreneurship’. When a leadership transition occurs in a family business, the new generation of leadership should be careful to maintain and build on the networks and knowledge of the former leaders, while expanding their own networks. This will insure that the business can continue to be entrepreneurial into the future.